Dan Price

Digital Odd Jobs

What I have been tweeting about this week: Dan’s Friday distract-a-thon

What a week it’s been in the heady world of Social, too many distractions to mention! Here is a brief round up of the interesting things I have located on the Interwebs this week.   #FallingDown: Tesco Mobile just can’t take it anymore: http://www.buzzfeed.com/ariellecalderon/tesco-mobiles-twitter-account-is-sassy-as-hell #WasteTime: This will consume your free time like a ravenous beast: http://www.theuselessweb.com/ #ColourPast: The past seems a lot closer when you it’s in colour: http://imgur.com/a/YiOLx   And some Videos: Morgan Freeman and the Fox: Oh and Virgin America have a music video (it’s a catchy sign of the...

Facebook Graph Search is rolling out to UK users

Is it the moment you have all been waiting for? Or the one you have all been dreading? Like it or not Facebook Graph Search is rolling out  to the UK masses. Announced in January the US has been the testing ground for this for some time. Updates to the look of Facebook are always polarising, and I whole heartedly predict there will be literally thousands of protest groups formed along the lines of ‘switch Facebook back to the way it was’. We’ve seen it all before, Graph Search is here to stay! (Quick Tip: If you don’t have it yet, change your language settings to English – US, and you will be able to give it a whirl) So what does this mean for the average user and how does it effect Social from a business perspective? Well we’re going to see a few changes, the first being cosmetic: From this:   To this:   So other than a cosmetic change what does it mean? Search now allows you to call up all kind of content from your friends and that other people have left public. For instance you might search for ‘Photos I have liked’ or ‘Thai restaurants my friends like’. Whilst being nominally a good idea and quite handy, this obviously throws up a few privacy concerns. You now set privacy on a per post basis. Find out a bit more here: Use privacy shortcuts (http://newsroom.fb.com/ImageLibrary/detail.aspx?MediaDetailsID=4294) and Activity Log (https://www.facebook.com/me?sk=allactivity) to review who can see the things you share. Facebook has some more info on it’s blog: https://www.facebook.com/notes/facebook-uk/a-new-way-to-search-is-coming-personalised-to-you/565221936884801   Okay I’m using Facebook for business – how does Graph Search affect me? Well in...

Tagging in LinkedIn Status Updates

Just a quick update – I had no idea that you could tag people in LinkedIn status updates! It’s as simple a popping an ‘@’ in front of the name you want to tag (either person or company) and they will be linked up accordingly! This can be really useful if you want to give a hat tip to someone, or make contact with them. More details can be found in LinkedIn’s post here: http://help.linkedin.com/app/answers/detail/a_id/1020...

Twitter for Sales People: Top Tips

There are many easy things to do in life: eating a sandwich, walking in the park  or ascertaining bear’s toilet preferences – explaining Twitter for sales people and about how they should use it, over a conference call is not one of them.  Having attempted this today, I can liken it to unicycling upside down on a tightrope – and remembering mid cycle that you have vertigo, in terms of difficulty, so I have taken it upon myself to attempt to recreate / elaborate on what I was talking about – I also realised that this might be of interest to others, either sales people or businesses, or even the humble social media manager looking for some easy tips to pass on. There is no great mystery and no shortcut to doing Twitter properly. The modern sales force must adapt: saying I don’t get Twitter really doesn’t cut the mustard anymore. Heads up – it won’t do the sales job for you, but is one of the most exciting ways to network imaginable.   First of all, lets try and understand the functions of Twitter – this helps us work out what to use it for 140 characters – You have to express yourself succinctly – this is a good thing! Everything is searchable – The search function on Twitter is powerful. You can search for anything, all tweets are indexed. If you search for ‘Honduras’ all the most recent tweets featuring Honduras will appear. Used correctly this can be powerful. Hashtags – This is a way of organising information (and search) It’s easier to read a tweet with a hashtag...

Modern Marketing Manifesto – The future?

I have recently come across this on Econsultancy, its a manifesto demonstraing modern marketing concepts – You can find the full details and sign up to the manifesto here: http://econsultancy.com/uk/blog/62668-our-modern-marketing-manifesto-will-you-sign I have reproduced it here because I believe it’s really important to change the way we perceive marketing and the way it works within business – this matters from huge corporations to the smallest ‘mom and pop’ organisation. As the manifesto says, the world has changed – as has how we do business. We are past the point of scrabbling to keep up – we need to fix our sights on the future, and embrace these developments. There are going to be problems along the way. It can be very difficult to persuade organisations to evolve – especially when established ways of doing things have worked for so long. It’s crucial that we start looking at this ASAP! I would be really interested to hear people’s views – I think on the whole this is a cracking start from E-Consultancy – though there is room for improvement. Drop me a tweet @itsdanprice. Modern Marketing Manifesto Strategy We believe marketers should sit at the board table and help set strategy. If you do not believe your understanding of markets, products, customers and positioning plays a vital role in shaping strategy then you are not a modern marketer. Digital thinking should be embedded in marketing strategies as a matter of course. Digital may not be relevant to every marketing effort but organisations need to properly consider digital and change their culture and processes to become more digitally oriented. It is a mindset rather than...

Quick Tip: Export tweets to Spreadsheet – A New Hope

Just a quick update. If like me you use Twitter to run competitions quite a bit, and have lots of replies to manage – it can be really important to get them pulled into a spreadsheet. This is nothing new, it was quite simple to do, until Twitter changed their API. This broke all the current tools you used to export tweets to spreadsheet! Dry your tears my friend, a rather wonderful chap called Martin Hawksey has heard the Social Media Manager’s cries of anguish and updated his rather spiffing system so we can mine away at those tweets! Head to his website to try it out: http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/ If you’re having some issues with the setup, check the comments (I had to fiddle about with the Twitter authentication settings) There you go! Happy Tweet...

Selling on Social Media – Sales vs the Social Media Manager

“Can’t we just get Kim Kardashian to retweet it?” I don’t know if you’ve ever had the pleasure of someone suggesting this to you as you’ve wound your way through the world of social media – probably not – that’s why you’re not in prison for the grizzly murder of a sales person who made one too many helpful suggestions. (Unless your reading this from a secure unit, then dear reader, read on.) It’s a common problem, social media means different things to different people – and it probably comes from the persons perspective and incentives. For instance – the sales person is there to sell – at all costs, they often don’t give much thought to the how… Selling on social media seems perfect – get the person with the most followers in the world on the case – we’ll have these iPad cables sold out in a jiffy. Heck – you probably would but that’s beside the point! A Social Media Manager takes a different view, they have to think like the potential customers – why should I be interested in this? Why should I follow a company or lend them my like? This can be extremely frustrating for the Salesperson – they want to leverage the audience – and hit their targets! Social Media promised so much, they cry! These differing perspectives can lead to tensions – how many times has the sales department come to you and asked can you push this on Facebook? Work your social media magic on this… They are often met with a sharp intake of breath and the demeanour of...

Don’t call me a Social Media Ninja (or Guru)

Since people began to hear about Social Media, it seems to have been shrouded in a mystique. People that work in that area are called ‘gurus’ or ‘social media ninjas’, as if there is something hidden and deadly about this whole Social Media lark. This is a definite pet hate of mine. (If I could double under line it, I absolutely would). Okay I look good in black but my nun-chuck works leaves a lot to be desired. Infact why can’t I be a Social Media Chuck Norris? For me, Social Media is not about some mystifying technology, it’s about people. It’s about talking to people as we always have done since we where sitting around in caves, it’s just the opportunity to speak to a lot more people in an easier way. There is no mystery. People are generally well meaning when they refer to someone as a guru or a ninja, but it can be actually be a touch belittling. No longer are we one man bands fighting against a tide of ignorance – championing Facebook and Twitter. Quite a lot of people use them now! I’m firmly of the opinion that in a couple of years we won’t use phrases like ‘Social Media’ it will just be: marketing or customer service or whatever the function might be. As an area of work Social is no longer confined to marketing or PR, we Social Media managers have fingers in all kinds of pies. It shows the profound effect that this sea change has had on how we operate as businesses, how consumers interact with us – heck...

EasyJet Customer Service – Epic Fail!

Dear Reader, Have you ever had a terrible Customer Service experience? Was it with EasyJet? What I thought would be a pleasant trip to Barcelona with friends has turned into a bureaucratic nightmare. Too many companies getaway with treating their customers with contempt. If we add our voices together they will be compelled to listen and treat everyone fairly. Please add your thoughts to the comments. This is my letter of indignation and outrage to them, I will keep you all update as this unfolds. I’m not giving up, I understand their Ts and Cs, though if I want to fly I have to accept them. Are they reasonable? An honest mistake or a change in circumstances can end up with EasyJet laughing all the way to the bank.   To Whom it May Concern, I have to say I’m extremely unhappy with the mercenary way I have been treated by you and your staff. EasyJet as a company has not one ounce of compassion, rest assured I will be telling everyone I know, including my friends on twitter and on my blog,  to never use EasyJet ever again. I had purchased a return flight from London to Barcelona with a friend of mine (EL9DZQ1). Now the friend can’t make it, so I have to come back earlier. I looked into changing the flight times, this would have cost an additional £152 which was more expensive than purchasing a whole new flight. I went to purchase the new flight for 7th July (ELHRLPW), and as an error on my behalf, I mistakenly clicked on 6th July (the layout was...

This is why nobody likes your Facebook posts

In life, timing can be absolutely everything. It can be the difference between catching a flight and meeting the person of your dreams, or being stranded in an airport thinking what might have been. As in life, so it goes with posting content on Social Media, and in particular with Facebook posts. Think of the scenario: you’re running a competition to promote a new product line. You’ve spent ages getting the copy just right, the image that goes with it is perfect and should have your audience clicking up a storm. It’s probably one of the most engaging Facebook posts crafted by human hand. It’s Monday morning at 9am – you can just picture the CEO swinging by at lunchtime to congratulate you on a job well done, slapping you on the back and taking you out for a well deserved and overdue lobster dinner… 9:05 clicks by and nothing is happening… You only have one like, and that’s from Gary in accounts and he is only followed by his mum. Something has gone wrong – you’re not in the right place at the right time, well at least your post isn’t. I find it’s the most underestimated factor when people are trying to be ‘engaging’, they send out posts when they want to, not when their audience are using social media. Consider a few factors: Who are your customers? When might they use Facebook or Twitter or your network of choice? If it’s during the day it could well be on their mobile phone (so they might not watch a video that uses up all their data!) If...

3 more steps to getting a business strategy for Social Media

Welcome to the second instalment of my thoughts on how to crack Social Media Marketing for your business. You can read part one here. As I have mentioned previously, I don’t have any definitive answers for you, but I hope I can raise some interesting questions that lead you on your way to developing a Social strategy that works for your business. So on to business: 1. Experiment – What works for you? (And a word on Advertising using Facebook and Twitter) There is no ‘one size fits all’ solution to what works in Social Media, that can mean in the kinds of platform you use and how you use them. You need to look at your audience, and where they are and tailor your content to appeal to them. Test and learn. I learn something new about Social every single day, with such a new medium there are always new ways of doing things. At this point I want to say a brief word about advertising using Social Media. This of course entirely depends on the budgets you have at your disposal: Before you do make sure that your content is good and engaging, because if its not, no amount of advertising you do is going to help you build a relevant audience for your content. Advertising, particularly on Facebook and Twitter can be a fantastic tool for pushing your message out there, indeed on Facebook it’s almost becoming a requirement: You may have seen this appearing at the bottom of your posts on Facebook. I will go into the vagaries of edge-rank for Facebook in another post,...

What’s in a like? 3 steps to a business strategy for Social Media.

As part of my role with LivingSocial I am lucky enough to get to travel around the country talking to different business owners about Social Media; trying to dispel some myths and get people excited about it being part of how they work. An awful lot of small business owners find it very intimidating getting started, or working out how best to use it. (And this goes for large businesses as well!). There are a lot of snake oil salesmen out there, that for a  ‘small fee’ will try and take advantage of this fact. Social media isn’t some monolith of technology that only teenagers and hipsters understand, its about people. So is all business. As a business owner you probably know exactly who your customers are.  I personally believe that if you understand your business, your half way there to understanding how to use Social Media as part of that. I’m going to give you some of my thoughts about how to develop a Social strategy that is all about helping your business and not being a hindrance to it.  I most certainly don’t have all the answers but I hope I can give you some food for thought. ( I’ve included a presentation I gave in Dublin in June 2013 that covers the same areas.) Here is part one, give me your thoughts in the comments. 1. Work out your Strategy. Getting more likes is not a business strategy! Work out some key aims for what you want your companies participation to do for your business. Ask your self questions like: Who are your customers? Where are...

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